The decision to sell your home will be one of the most important
you make – both financially and emotionally. But the decisions do not
stop there – the method of sale and the price also have to be
Selling a home is no longer a matter of putting an advertisement in the
newspaper and a sign out front then settling back to waiting for a
buyer. Technology, training, and marketing are all a crucial part of the
process, so you need to know you are dealing with real estate experts
who are highly trained and know what they are doing.
With Harcourts at the forefront of the real estate revolution,
succeeding because of its commitment to training, innovative marketing
and a high level of service, you can be assured of top service and
All Harcourts’ salespeople undergo an intensive training course before
they enter the market place, and they are backed up by ongoing research
into that market to find the most successful ways of selling.
When you list exclusively with Harcourts you enlist the help of not only
that sales consultant, but the whole Harcourts brand is working towards
your property sale.
Details of your property will be distributed to other Harcourts’ offices
immediately and your property will be listed on a leading real estate
website recognised industry-wide for its innovative approach and many
special features all designed to get your property details circulated to
the widest circle of buyers possible.
Pricing is obviously a major issue. You need to be confident that the
advice you have is at the highest and most knowledgeable level. Often
price will be affected by everything from the competition your property
has in attracting buyers, to how urgently you need to sell you home.
It is important to remember that a property is worth what a buyer is
prepared to pay for it. When the marketing plan first swings into action
all buyers who could be interested in your property are contacted. If
they look at it and think it’s overpriced they will immediately lose
Once a buyer, or pool of buyers is identified, the next step is the
crucial one – investigating that buying interest and providing
assistance to negotiate a sale that while satisfies your needs, also
produces a happy and proud buyer of your home. With buying property such
a huge step, you need to know that your sales consultant has the skills
to assist any buyer to take that step confidently. This is an area that
takes skill and training.
Seek the help of people who are committed to a high level of service and
professionalism. Seek the help of your local Harcourts sales